Procter and Gamble, Geneva Business Center

Building a global brand, globally.

For Procter & Gamble (P&G), the world’s largest consumer products company, it was important for its global workplaces and tiered signature sites to communicate P&G’s new corporate brand to employees, customers, and shareholders.

A team of architects, interior designers and brand experience designers collaborated to successfully create a physical extension of the brand for the new prototype of the future workplace.

The strategy was to move to complete open agile office and create new spaces based on work styles and the various changing needs an employee throughout the day.  Whether it's quiet time in the "Biblioteque-Library" or gathering in one of the 6 workplace cafes for a cappuccino with co-workers, the space evolves to meet the need.  

Brand features are punctuated throughout the office.  In the cafe, a large internally illuminated branded artwork, reflects the theme of connecting globally and open cafe areas have a detailed frit glass pattern reflecting the region with a edelweiss flower. 

Throughout the workplace super graphics integrate with the architectural interiors of motion, light and natural materials.  Showcasing consumers in their daily life that reflect the internal culture of employees as well.